Inspired by sports legend Peter Gammons and his Boston Globe Diamond Notes column from the heyday of the Boston Red Sox, this is the first in a regular ongoing series of posts. These posts will catalog quick impressions on how the individual consumer impact and influence on brand marketing and larger sustainable projects.
* Sears – Caught a new commercial from Sears this weekend during my regular Sunday Meet the Press viewing. Focused on the RAD program responsible appliance disposal within EPA standards. Sears uses the generation gap and “hip” language in the piece. Interesting service, but not sure when “rad” was still part of the lexicon of youth.
* The consumer’s role in energy consumption is becoming higher profile. Check out this short piece from the BBJ. It’s you and I that will be more in control vs. the utilities, and they have a large enough financial interest to start really listening.
* High speed rails – Post-State of the Union President Obama was in Tampa talking about his plan. I’ve seen an uptick in the coverage on these trains, like this piece from this month’s Wired. I’m getting flashbacks to Singles and the lunch meeting between Campbell Scott and Tom Skerritt – “if we give them good coffee…” Individual consumer choice will drive success or failure of these systems. Having experienced European rail systems, I’m all for this as long as its affordable.