I’m Derek Lyons, VP of Account Services at SHIFT Communications. The sustainable movement has become a reality, and the general public’s awareness and consciousness regarding their purchase choices will only continue to grow. This means both tremendous opportunities and challenges for marketers as they balance the need to tout their sustainable credentials while not incurring green washing backlash.
I’ll be looking at the intersection and evolution of PR, marketing and sustainability. This is my own personal blog, and does not reflect the thoughts or opinions of SHIFT.